The healthcare industry is facing a digital revolution. Whether you work in a pharmaceutical company, public hospital, health center or a private clinic, digital solutions are taking over. So be it data gathering, improved patient experience, compliance to treatments or public awareness, Psyon Games can provide the solutions you seek!
Healthcare industry - the most data and evidence driven industry in the world
Efficacy and safety
Compliance and adherence
Real world evidence
Designs award winning
science entertainment games
Collects and analyses valuable
data for healthcare partners
Big data for monetization and optimization
Age breakdown of mobile gamers
Gamers in the US
Time Spent on
Mobile Games in the US
Minutes Per Day
Hours Per Week
Days Per Year
Years Per Lifetime
Benefits for Patients
Improvements in lifestyles
Benefits for Pharma Partners
New channel for collecting data (including clinical trials) / Real world evidence
Better ROI in digital marketing
Better ROI in conference marketing
Earned media potential: (GSK pilot produced Advertising Value Equivalency of $475k in Finland with 5M population)
Low risk investment: Multiple options for pilot size 50k-3M
Why Psyon Games?
Our Antidote mobile game has been endorsed by WHO and awarded by the game industry.
Excellent game design team and deep understanding of pharma industry needs
Proven concept: Showed excellent results in the pilot with GSK
Flexible partner offering high ROI with low risk
Soon piloting with hospitals: The New Children’s Hospital of Helsinki - a forerunner of digitalization - offers the test environment
Therapy area: Vaccines
In August 2018 GlaxoSmithKline started to cooperate with Psyon Games to test the efficiency of gamified information in spreading vaccine awareness in Finland. GSK featured Psyon Games’ Antidote on their Finnish vaccine information website rokote.fi and measured the performance of Antidote branded content against other sections of the website. The observed KPIs were:
1. Attraction – the number of unique visitors
2. Retention – the rate of returning visitors
3. Time – the total time spent on the website.
In addition to this, Psyon Games started measuring:
1. The number of game downloads genertated from rokote.fi
2. The total time spent in the game
3. The amount of information delivered in the game play.
The results were promising and hinted that a larger scale cooperation could create value for both companies. For GSK value could be added in the form of brand awareness, customer acquisition and data collection and for Psyon Games in the form of a newly validated business concept.
The fresh cooperation of a pharmaceutical company and a game startup drew also lots of media attention and showcased GSK’s Finnish branch as a business-savvy team making the bold moves required to update their communication to the era of digitalization, first in the entire pharmaceutical industry. The total value of visibility gained was estimated to be 417000 € in Finland alone.
In the spring of 2019 the cooperation intensifies. GSK and Psyon Games are measuring how gamified information can boost travel vaccine marketing as a part of GSK’s global travel vaccine campaign. The Antidote-themed part of the campaign is expected to deliver improved
– brand awareness (ad reach and clicks)
– engagement with content (time spent with campaign related materials)
– action taken (campaign driven doctor’s appointments to take a travel vaccine).
In addition to a new communication style, Antidote provides a new type of channel for reaching wide audiences and target groups that have been previously hard to reach.
Creative and efficient vaccine related campaigns
Understanding the benefits of vaccines as
an integral part of game play
Increased conversion to vaccine purchases
Other therapy areas
We know the recipe behind the success of Antidote and vaccines. The same model can be applied in different therapy areas as well. Digitalization of the health care industry is happening right now. Early adopters of gamified information are sure to get a head start in the race.
If you seek digital solutions for
Patient engagement and compliance
Collecting Real-World Evidence
Data driven development
Other health care needs